Like artificial trees? The effect of framing by natural analogy on public perceptions of geoengineering

被引:89
作者
Corner, Adam [1 ,2 ]
Pidgeon, Nick [1 ,2 ]
机构
[1] Cardiff Univ, Sch Psychol, Cardiff CF10 3AT, S Glam, Wales
[2] Tyndall Ctr Climate Change Res, Cardiff, S Glam, Wales
基金
英国自然环境研究理事会; 英国工程与自然科学研究理事会;
关键词
CLIMATE-CHANGE; NANOTECHNOLOGIES; PARTICIPATION; ENGAGEMENT; DISCOURSE; RESPONSES; UPSTREAM; VALUES;
D O I
10.1007/s10584-014-1148-6
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
The linguistic frames used to describe new areas of science and technology can have a powerful effect on the way that those technologies are perceived by the general public. As geoengineering continues to attract scholarly and policy interest, a number of frames have emerged in the scientific, political and media discourse. In the current paper, we provide an empirical test of one of the most prevalent framing devices: describing geoengineering technologies by analogy to natural processes. In an online experiment with members of the UK public, participants who read a description of geoengineering technologies as analogous to natural processes were more likely to support geoengineering as a response to climate change. In addition, participants' views about the relationship between geoengineering and nature strongly predicted support for geoengineering. Our findings suggest that communicators should be cautious when using natural analogies to communicate about geoengineering with the general public, as frame choice is likely to influence public attitudes and potentially convey undue positivity.
引用
收藏
页码:425 / 438
页数:14
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