Attractiveness of game elements, presence, and enjoyment of mobile augmented reality games: The case of Pokemon Go

Building on the enjoyment-as-need-satisfaction model, this study examines the attractiveness of various game elements of Pokemon Go to its players and the associations among the attractiveness of game elements, players' need satisfaction, sense of presence, enjoyment, and length of gameplay. Participants (N = 719) who had played Poke ' mon Go filled out an online survey. A research model with the aforementioned constructs was tested using structural equation modeling. This study found that autonomy- and relatedness-supportive elements associated with autonomy and relatedness need satisfaction of the player, which related to presence significantly. The satisfaction of autonomy and competence needs related to game enjoyment, which influenced gameplay length. Theoretical and practical implications were discussed.