This article illustrates the chemical characterization of phenolic compounds, of the selected species of the genus Embelia viz., Embelia ribes, Embelia tsjeriam-cottam, and Embelia basaal using liquid chromatography coupled with mass spectrometry analysis with electrospray ionization (ESI) in negative mode. The analysis of samples allowed first-time identification of different phenolic compounds, which consists of various types of flavonoids, flavonoid glycosides, organic acids, and their derivatives, benzenoids, coumarins, and stilbens in this genus. Seventy-three different phenolic compounds were identified based on the fragment ions, and over thirty unknown compounds with unique fragmentation patterns were further noted. The results of the study offer that the selected species of the genus Embelia, which is being used in centuries-old traditional medical systems, is a promising source of medicinally valuable compounds like luteolin, sinesetin, rutin, naringenin, astragalin, narcissin, vanillic acid, resveratrol, and so on.