An empirical analysis of factors influencing users' adoption and use of mobile services in China

被引：36
作者：
Deng, Zhaohua [1 ]
Lu, Yaobin [1 ]
Wang, Bin [2 ]
Zhang, Jinlong [1 ]
Wei, Kwok Kee [3 ]
机构：
[1] Huazhong Univ Sci & Technol, Sch Management, Wuhan 430074, Peoples R China
[2] Univ Texas Pan Amer, Coll Business Adm, Edinburg, TX 78539 USA
[3] City Univ Hong Kong, Dept Informat Syst, Kowloon, Hong Kong, Peoples R China
来源：
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS | 2010年 / 8卷 / 05期
关键词：
mobile communications; mobile service; trust; TAM; technology acceptance model; PERCEIVED EASE; ELECTRONIC COMMERCE; TRUST; ACCEPTANCE; TECHNOLOGY; INTERNET; DETERMINANTS; MODEL; TAM; INNOVATION;
D O I：
10.1504/IJMC.2010.034937
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This study examines factors that influence users' adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters' and non-adopters' perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters' and non-adopters' perceptions, while perceived trust and perceived trialability affect adopters' attitude towards continued usage and non-adopters' attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements.
引用
收藏
页码：561 / 585
页数：25
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