Sensory Aspects of Retailing: Theoretical and Practical Implications

被引:60
作者
Biswas, Dipayan [1 ]
机构
[1] Univ S Florida, Tampa, FL 33620 USA
关键词
Sensory marketing; Sensory aspects of retailing; Augmented reality and virtual reality; Cross-modal sensory effects; CONSUMER PREFERENCES; BACKGROUND MUSIC; AMBIENT SCENT; COLOR; TOUCH; BEHAVIOR; HEALTHY; CHOICES; SMELL;
D O I
10.1016/j.jretai.2019.12.001
中图分类号
F [经济];
学科分类号
02 ;
摘要
Sensory elements are an important aspect of both offline and online retail stores and can non-consciously influence consumer judgments and purchase behavior. In offline settings, ambient factors like scent, lighting, and music have been shown to influence customers' shopping experiences and their buying behaviors. For online retail outlets, sensory factors related to color, display patterns, and layouts can have significant effects on consumer behavior. Sensory elements have strong managerial relevance since they can non-consciously influence behaviors and because they are relatively easy to change; for example, it requires minimal effort to change the lighting or the music at a physical retail store or the display pattern for an online store. The eight papers in this special issue address theoretical and practical issues related to how different sensory elements can strongly influence retail practices. These papers focus on underexplored topic areas and also on emerging technologies, which stimulate thoughts for further research in these areas. (C) 2019 Published by Elsevier Inc. on behalf of New York University.
引用
收藏
页码:111 / 115
页数:5
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