A Research on the Influence of Real Estate Listed Companies' Social Responsibility on Financial Performance

In recent years, the rising of house prices in the first-tier cities has caused tremendous pressure and panic to the whole society. It has become the focus in different sectors of the society on how real estate companies, whose purpose are profit, undertake the social responsibility. To determine the real estate listed companies' social responsibility and how much the responsibility is, we need to clarify the relationship between the social responsibility and real estate listed companies' financial performance. The paper takes the real estate listed companies in Shanghai and Shenzhen A-share market from 2011 to 2015 as samples to verify the influence of the real estate listed companies' social responsibility on financial performance. We analyze the effect of social responsibilities' each indicator on a real estate company's financial performance. It also puts forward the corresponding measures to guide the listed real estate companies to treat the social responsibility in the view of long-term development.