Memory for common and bizarre stimuli: A storage-retrieval analysis

We tested the hypothesis that common stimuli are stored in memory better than bizarre stimuli are. Subjects memorized a series of noun pairs embedded within 20 common or bizarre sentences. By using a between-list design, free and cued recall, and intentional-learning instructions, we were able to obtain a commonness effect (i.e., a recall advantage for the common sentences). Riefer and Rouder's (1992) multinomial processing-tree model for measuring storage and retrieval was applied to the data, which revealed that the recall advantage for common sentences was due to storage and not retrieval processes. We propose a two-factor theory: that common items are stored better in memory, but that bizarre items are retrieved better from memory. This storage-retrieval explanation does a good job of accounting for a number of findings associated with the bizarreness effect.