Wikipedia and Cryptocurrencies: Interplay Between Collective Attention and Market Performance

The production and consumption of information on Bitcoin and other digital-, or crypto-, currencies have grown, along with their market capitalization. However, a systematic investigation of the relationship between online attention and market dynamics across multiple digital currencies is still lacking. Here, we quantify the interplay between the attention to digital currencies in Wikipedia and their market performance. We consider the entire edit history of currency-related pages and their views history from July 2015. First, we quantify the evolution of cryptocurrency presence in Wikipedia by analyzing the editorial activity and the network of co-edited pages. We found that a small community of tightly connected editors are responsible for most of the production of information about cryptocurrencies in Wikipedia. Then, we show that a simple trading strategy informed by Wikipedia views, performs better than baseline strategies, in terms of returns on investment, for most of the covered period, although the "buy and hold strategy" dominates during the periods of explosive market expansion. Our results contribute to the recent literature on the interplay between online information and investment markets, and we anticipate that it will be of interest for researchers as well as investors.