Factors Affecting on Security Perception in Online Purchase Intention

被引:0
|
作者
Meskaran, Fatemeh [1 ]
Shanmugamm, Bharanidharan [1 ]
Ismail, Zuraini [1 ]
机构
[1] UTM, AIS, Kuala Lumpur, Malaysia
关键词
E-Commerce; Online Purchase Intention; Security Perception; TECHNOLOGY ACCEPTANCE MODEL; CONSUMER ACCEPTANCE; PERCEIVED SECURITY; COMMERCE;
D O I
10.1166/asl.2014.5627
中图分类号
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号
07 ; 0710 ; 09 ;
摘要
Perceived security has been identified as a critical issue in e-commerce activities, especially in online purchasing. This paper is going to explore factors that influence consumer's perception of perceived security in order to purchase intention from an electronic commerce website. We summarize and review the antecedents of security perception that have been developed from previous researches. An empirical of antecedents of perceived securitys is reported, and according to similarities among the meanings of factors we categorized these antecedents in to two main category including customer characteristic and characteristic of website.
引用
收藏
页码:2004 / 2008
页数:5
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