Factors Affecting on Security Perception in Online Purchase Intention

Perceived security has been identified as a critical issue in e-commerce activities, especially in online purchasing. This paper is going to explore factors that influence consumer's perception of perceived security in order to purchase intention from an electronic commerce website. We summarize and review the antecedents of security perception that have been developed from previous researches. An empirical of antecedents of perceived securitys is reported, and according to similarities among the meanings of factors we categorized these antecedents in to two main category including customer characteristic and characteristic of website.