The challenge for journalists in the face offake news. A view from the Andean Community

Journalism faces challenges that have jeopardized its continuity and public trust. Some of them take shape due to the increase of fake news. The objective of the study is to know the perception and experience of journalists in the Andean Community, through 12 in-depth interviews, with a view to identifying keys for its future. The results show that journalists perceive themselves as competent to confront fake news, and that the greatest challenges are: the prioritization of light content, the competition fostered by prosumo and the new labor demands. It is concluded that there is a latent need for training regarding new business models and journalistic contents, together with the development of business policies that allow strengthening the profession.