CRITICAL SUCCESS FACTORS ON PROJECT AND PROCESS MANAGEMENT IN COMPETITIVE STRATEGY IMPLEMENTATION

Goal: Raise in the literature of project and process management the critical success factors needed to implement a competitive strategy aiming to rank them and to recommend guidelines for a successful competitive strategy implementation. Design / Methodology / Approach: In order to reach the desired objectives, a research was carried out in the literature, enabling the creation of the questionnaire that was applied as a data collection instrument and the use of relative frequency analysis and measurement of the central tendency, mode, as the statistical treatments. Results: All the 42 requirements raised in the literature were considered as critical success factors for competitive strategy implementation and the analysis of the professionals' answers made it possible to include a further 12 critical success factors. Limitations of the investigation: The size of the sample, which was conditioned to the number of respondents of the questionnaire distributed by electronic means. And because the size of the population is unknown, it is not possible to realize generalizations. Practical implications: A recommendation for companies was prepared through four priority actions in the competitive strategy implementation. The research concluded that, beyond the pillar's strategy, processes, and projects, the people, whether clients or employees, need to be included as one of the bases for competitive advantage. Originality / Value: The scheme ranking the requirements' relevance for competitive strategy implementation is a way to support companies to promote actions to adapt the corporate environment, so that all of productive links are aligned with the strategic objectives.