Effective Reminders

被引：67

作者：

Calzolari, Giacomo ^{[1
,2
]}

Nardotto, Mattia ^{[3
]}

机构：

[1] Univ Bologna, Dept Econ, I-40137 Bologna, Italy

[2] Ctr Econ Policy Res, London EC1V 0DX, England

[3] DIW, D-10117 Berlin, Germany

来源：

MANAGEMENT SCIENCE | 2017年 / 63卷 / 09期

关键词：

field experiment; limited attention; reminders; habit-formation; exercise; gym; cost-effective policy; FIELD EXPERIMENT; HABIT FORMATION; INCENTIVES; MOTIVATION; ATTENDANCE; EXERCISE; GYM;

D O I：

10.1287/mnsc.2016.2499

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

We study the effects of reminders on people's behavior in investment activities characterized by up-front costs and delayed benefits, such as getting an education and maintaining a healthy lifestyle. We conduct a field experiment and show that simple weekly reminders induce users of a gym to substantially increase their gym attendance over an extensive period. Users' response to reminders is immediate (within hours) and recurrent for any subsequent reminder, which can be explained by limited attention. We find some evidence of habit formation, leading to more frequent physical activity also after treatment, although with an effect smaller than during treatment. Simple reminders are thus a cost-effective policy tool.

引用

页码：2915 / 2932

页数：18

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