Significant paradigm of beauty ecosystem after COVID-19 pandemic in Republic of Korea

Background The beauty industry, one of the face-to-face the essential industries in the COVID-19 pandemic, has been hit hard. Aims We present the current state of the beauty ecosystem in the corona pandemic and the future direction of the beauty industry after COVID-19. Methods This review paper is a literature review, and a descriptive review approach was used in this study. A total of 100-150 references were selected using representative journal search sites such as PubMed, Google Scholar, Scopers, Research Gate, and RISS, and a total of 24 papers were finally selected as of 2017-2022 using PRISMA flow diagram. Results In Korea, the beauty industry, which is essential to face-to-face due to COVID-19, was hit hard. The contraction of consumer sentiment led to a drop in sales. The online market has become more active as offline activities have declined sharply. Even during the COVID-19 era, the Republic of Korea is an IT powerhouse. With the widespread use of K-drama and K-pop, the interest in Korean beauty and fashion has increased rapidly throughout the world. Therefore, K-Makeup, hair, skincare, and nailcare are all the rage through YouTube. Predict new changes in the Korean beauty industry market, which is the center of K-beauty and K-cosmetics. As a leader in the beauty industry, the Republic of Korea will present the sustainability of the beauty ecosystem and the direction of its development.