MARKETING DEPARTMENT ROLE IN COMPANY AND ITS INFLUENCE ON REGIONAL ECONOMIC DEVELOPMENT

Current economic development in most Russian regions is inefficient. Profitable regions are mainly resource producing ones which have high revenues due to large companies. Small and medium-size companies carry out low-profit business activities. To improve the efficiency of small and medium-size businesses, it is necessary to change internal environment factors. One of these factors is marketing department management. The article aims to describe a marketing service management process and interaction of the marketing department with other company services. The research object is scheduled activities and project management in small and medium-size businesses. The article uses a complex approach to functional linear management of company departments and services. The author developed a marketing management matrix which can be used to improve efficiency of companies. A mathematical inequality was developed. First, it helps assess efficiency of the marketing department and its involvement in special programs. Second, it can help achieve target results of marketing programs. Thus, management of the marketing service and its interaction with other company departments can improve the economic efficiency which contributes to the regional economic growth. (c) 2018 Published by Future Academy www.FutureAcademy.org.UK