The specific activity of natural Rb-87 was measured by means of 4pibeta liquid scintillation counting in a two-photomultiplier-tube spectrometer. H-3-efficiency tracing was used together with the CIEMAT/NIST method to obtain the detection efficiency. For this purpose a new parameterization of the shape factor for the third forbidden non-unique beta-transition was performed. The hygroscopic behaviour of the salts used for sample preparation was studied. The half-life of Rb-87 was found to be T-1/2 = 4.967(32) x 10(10) y. (C) 2003 Elsevier Ltd. All rights reserved.