Corporate social responsibility as a legitimate concern for Chinese enterprises: An analysis of media depictions

被引：19

作者：

Liu, Xi ^{[1
]}

Jia, Sixue ^{[1
]}

Li, Fei ^{[1
]}

机构：

[1] Tsinghua Univ, Sch Econ & Management, Beijing 100084, Peoples R China

来源：

PUBLIC RELATIONS REVIEW | 2011年 / 37卷 / 03期

关键词：

Corporate social responsibility; Chinese enterprises; Media depiction; UNITED-STATES; COMMUNICATION;

D O I：

10.1016/j.pubrev.2011.05.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study interprets rationales for greater corporate attention to societal needs, as outlined in the mediated public discourse in China. Findings suggest that (1) there are multiple lines of reasoning regarding the adoption of corporate social responsibility (CSR) and (2) social involvement is advocated because CSR constitutes an ideal topic for the articulation of faith in what means success in business ventures. This study offers a culturally informed explication of the instrumental and ethical arguments for CSR. (C) 2011 Elsevier Inc. All rights reserved.

引用

页码：207 / 216

页数：10

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