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- [6] 'Bambi' vs. 'Godzilla' - On the nature, purpose, and practice of the movie business.NEW YORK TIMES BOOK REVIEW, 2007, : 9 - 9Kirn, Walter
- [8] Business policy vs. professional practiceSA PHARMACEUTICAL JOURNAL, 2011, 78 (05) : 53 - 55Black, Gary
- [9] CASE: Mozilla vs. Godzilla - The Launch of the Mozilla Firefox BrowserJOURNAL OF INTERACTIVE MARKETING, 2009, 23 (03) : 259 - 271Krishnamurthy, Sandeep