Market shares analysis - The case of French tourism demand

被引：76
作者：
Durbarry, R [1 ]
Sinclair, MT [1 ]
机构：
[1] Univ Nottingham, Sch Business, Christel DeHaan Tourism & Travel Res Inst, Nottingham NG8 1BB, England
来源：
ANNALS OF TOURISM RESEARCH | 2003年 / 30卷 / 04期
关键词：
market shares analysis; price competitiveness; Almost Ideal Demand System;
D O I：
10.1016/S0160-7383(03)00058-6
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper examines the magnitudes and determinants of changes in destinations' shares of a major tourist origin market. The Almost Ideal Demand System model is used to quantify the responsiveness of French tourism demand in Italy, Spain, and the United Kingdom to changes in relative prices, exchange rates, tourists' expenditure budget, and external events. The results indicate that effective price competitiveness is a key variable driving changes in market shares. Policymakers who wish to maintain their shares of the French market should pay particular attention to tourism pricing policies, as well as to improving the tourism offer. (C) 2003 Elsevier Ltd. All rights reserved.
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收藏
页码：927 / 941
页数：15
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