Opportunities for Consumer Research from the Food and Drug Administration's Center for Tobacco Products

The first purpose of this Policy Watch article is to discuss the Food and Drug Administration regulatory authority over the manufacture, marketing, and distribution of tobacco products. In doing so, the authors describe the public health goals and priorities from the Food and Drug Administration's Center for Tobacco Products. Then, the authors present current consumer and marketing research in important areas of reducing the death and disability resulting from tobacco use, such as the impacts of health warnings, modified risk tobacco products, new tobacco products, and public education campaigns. Finally, the authors identify important research gaps and offer specific opportunities for consumer researchers to consider.