Gen Zers' intention to purchase products with sustainable packaging: an alternative perspective to the attitude-behaviour gap

被引：20
作者：
Lisboa, Ana [1 ,2 ]
Vitorino, Liliana [1 ]
Antunes, Raquel [1 ,3 ,4 ]
机构：
[1] Polytech Leiria, Sch Technol & Management, Leiria, Portugal
[2] Polytech Inst Leiria, Ctr Rapid & Sustainable Prod Dev, Leiria, Portugal
[3] Lusiada Univ, Fac Architecture & Arts, Porto, Portugal
[4] Lusiada Univ, CITAD Ctr Res Terr Architecture & Design, Porto, Portugal
来源：
JOURNAL OF MARKETING MANAGEMENT | 2022年 / 38卷 / 9-10期
关键词：
Young consumers; sustainability; ergonomics; environmental attitude; purchase intentions; CONSUMER DECISION-MAKING; GREEN CONSUMPTION BEHAVIOR; YOUNG CONSUMERS; SOCIO-DEMOGRAPHICS; ORGANIC FOOD; DESIGN; PERCEPTIONS; STRATEGIES; COMMON; VALUES;
D O I：
10.1080/0267257X.2022.2083214
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Environmentally aware consumers are a reality. Young consumers, specifically Gen Zers, are key given their role in sustainable behaviour and in influencing their peers and other generations. In purchases of everyday products, consumers may rely on immediate cues to facilitate their decisions. Additionally, they may face tradeoffs between eco-friendliness and the product's perceived convenience and usability. The study investigates the influence of Gen Zers' perceptions of packaging sustainability and ergonomics in their environmental attitude and intention to purchase products. It provides an alternative perspective to the attitude-behaviour gap and managerial insights regarding packaging as an information cue to everyday products.
引用
收藏
页码：967 / 992
页数：26
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