Research on Enterprises' E-Marketing Distribution Developing Strategy Based on Internet

被引：0

作者：

Wang, Hao ^{[1
]}

Li, Huiyan ^{[2
]}

机构：

[1] Sanya Aviat & Tourism Coll, Dept Tourism & Hotel Management, Sanya, Peoples R China

[2] Hainan Univ, Dept Management, Sanya Coll, Sanya, Peoples R China

来源：

INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT (EBM2011), VOLS 1-6 | 2011年

关键词：

internet; traditional marketing distribution; e-marketing distribution; strategy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The article emphasized the features and patterns of e-marketing and compared it with other traditional trade pattern. At the same time, we describe how to develop e-marketing in our country including the analysis of current e-marketing conditions and existed problems, then accordingly put forward the advice to develop e-marketing in our country. This research provided a kind of gist for e-marketing development in our country and possessed practical meaning.

引用

页码：2349 / +

页数：2