THE PURSUIT OF THE COMPETITIVE DIMENSION OF CREDIT COOPERATIVE BANKS

The aim of this paper is to investigate the competitive capacities of cooperative lending banks that are attributable essentially to the human capital dimension. Emphasizing the importance of human capital in the economies of businesses, local or global, as "suppliers" of knowledge and of the ability to use process and product technologies, means, in our opinion, offering a new perspective from which to observe the dimension of the company. The study starts from these observation; the reinterpretation of the size concept, in the face of both profound changes in reality and new concepts of globalization, complexity and turbulence, is dealt with in our research according to a new analytical perspective, that of the "subjective" path in the study of the corporate-size phenomenon. The present work can be considered a position paper of a wider research project aimed at assessing whether the competitive advantages of the Credit Cooperative Banks (CCBs) - in an increasingly global market, regulated and subject to strong competitive pressures - can be sought in intangible advantages and, again, if they can find some justification in the pursuit of increases in production capacity.