Are health claims a useful tool to segment the category of extra-virgin olive oil? Threats and opportunities for the Italian olive oil supply chain

被引:56
作者
Roselli, Luigi [1 ]
Lisa Clodoveo, Maria [1 ]
Corbo, Filomena [2 ]
De Gennaro, Bernardo [1 ]
机构
[1] Univ Bari Aldo Moro, Dept Agr & Environm Sci, Via Giovanni Amendola 165-A, I-70126 Bari, Italy
[2] Univ Bari Aldo Moro, Dept Pharmaceut Chem, Via Edoardo Orabona 4, I-70125 Bari, Italy
关键词
Olive oil quality; Information asymmetry; Health claim; Agronomical practices; Technological practices; Market segmentation; ADDRESSING ANALYTICAL REQUIREMENTS; OLEA-EUROPAEA L; DEFICIT IRRIGATION STRATEGIES; EC REGULATION 432/212; E-COMMERCE RETAIL; OXIDATIVE STABILITY; ARBEQUINA CULTIVAR; PROCESS EFFICIENCY; PHENOLIC-COMPOUNDS; QUALITY;
D O I
10.1016/j.tifs.2017.08.008
中图分类号
TS2 [食品工业];
学科分类号
0832 ;
摘要
The Italian olive oil supply chain is experiencing great economic difficulties competing in the world markets. The current market scenario is characterized by increasing levels of competition based on cost reductions. Starting from the insights on the Italian olive oil supply chain, this article discuss the possibility of adopting health claims as an effective tool to segment the broad trade category of extra virgin olive oil. We conclude that including a label with the health claim based on olive oil polyphenols content would be useful to effectively signal both the "highest quality" and the "healthiest" Italian extra virgin olive oils. (C) 2017 Elsevier Ltd. All rights reserved.
引用
收藏
页码:176 / 181
页数:6
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