Deep Multifaceted Transformers for Multi-objective Ranking in Large-Scale E-commerce Recommender Systems

被引:74
作者
Gu, Yulong [1 ]
Ding, Zhuoye [1 ]
Wang, Shuaiqiang [2 ]
Zou, Lixin [3 ]
Liu, Yiding [2 ]
Yin, Dawei [2 ]
机构
[1] JD Com, Beijing, Peoples R China
[2] Baidu Inc, Beijing, Peoples R China
[3] Tsinghua Univ, Beijing, Peoples R China
来源
CIKM '20: PROCEEDINGS OF THE 29TH ACM INTERNATIONAL CONFERENCE ON INFORMATION & KNOWLEDGE MANAGEMENT | 2020年
关键词
Recommender Systems; E-commerce; Multi-task Learning; Click-Through Rate Prediction; Conversation Rate Prediction;
D O I
10.1145/3340531.3412697
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Recommender Systems have been playing essential roles in e-commerce portals. Existing recommendation algorithms usually learn the ranking scores of items by optimizing a single task (e.g., Click-through rate prediction) based on users' historical click sequences, but they generally pay few attention to simultaneously modeling users' multiple types of behaviors or jointly optimize multiple objectives (e.g., both Click-through rate and Conversion rate), which are both vital for e-commerce sites. In this paper, we argue that it is crucial to formulate users' different interests based on multiple types of behaviors and perform multi-task learning for significant improvement in multiple objectives simultaneously. We propose Deep Multifaceted Transformers (DMT), a novel framework that can model users' multiple types of behavior sequences simultaneously with multiple Transformers. It utilizes Multi-gate Mixture-of-Experts to optimize multiple objectives. Besides, it exploits unbiased learning to reduce the selection bias in the training data. Experiments on JD real production dataset demonstrate the effectiveness of DMT, which significantly outperforms state-of-art methods. DMT has been successfully deployed to serve the main traffic in the commercial Recommender System in JD.com.
引用
收藏
页码:2493 / 2500
页数:8
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