Research on Construction Project Organization Based on Social Network Analysis

With the rapid development of the economy, the scale of China's construction projects has seen an unprecedented growth. Nowadays, the construction industry is already a pillar industry in China's economic development. It keeps China's economy growing rapidly in recent years. Therefore, China is gradually increasing its investment in construction projects. However, the construction project has the characteristics of large scale, long construction period, high cost, many stakeholders, and complex technology. Besides, it has obvious social characteristics. Therefore, construction projects lack of sociological perspective to analyze the problem of the project organization. Based on the characteristics of the construction project, this paper studies the organizational structure of the project, and analyzes the main application of the social network analysis method in the project. At the same time, this paper applies the social network analysis method to the actual construction project, constructs the social network model, makes a quantitative analysis of the model by using Ucinet software, and studies the application way of social network analysis method in the organization and management of construction projects.