MEASURING THE SEASONALITY WITH THE COMPARISION OF DIFFERENT METHODS IN THE CASE OF TURKISH TOURISM

Purpose - The Turkish tourism industry is suffering from the seasonality and the problems caused by it. By applying different methods, this study proposes to measure the seasonality in the case Turkish tourism. Studying seasonality and its measurement with the comparison of different methods might first provide useful guidelines for the countries which may have the similar problems and might also broaden the current view in the related literature since the focus is also on the comparison of the widely used methods in the literature. Design/methodology/approach - This study depends on the current literature and makes evaluations based on the secondary data acquired from the statistical publications of The Turkish Ministry of Culture and Tourism. Findings - The findings reveal that none of the methods is superior to one another. They complete the weaknesses of one another. Therefore, it is suggested that destinations when measuring the seasonality should make their evaluations on the seasonality by applying different methods in order to make a proper evaluation. Originality/value - The contribution of the current study to the measurement of the seasonality literature is to employ different methods in an holistic way and reveal the differences and similarities with the comparison of different methods in the case of the Turkish tourist industry.