CRM System Implementation in a Multinational Enterprise

被引：0

作者：

Mishra, Alok ^{[1
]}

Mishra, Deepti ^{[1
]}

机构：

[1] Atilim Univ, Dept Comp Engn, Ankara, Turkey

来源：

ON THE MOVE TO MEANINGFUL INTERNET SYSTEMS: OTM 2009 WORKSHOPS | 2009年 / 5872卷

关键词：

Customer Relationship Management; CRM; Implementation; CUSTOMER; MANAGEMENT; IMPACT;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises.

引用

页码：484 / 493

页数：10