Research on the Integration Mode of Rural Tourism and Agricultural Electronic Commerce

Rural tourism and agriculture are closely linked. Rural tourism electronic commerce has promoted the development of tourism in the rural areas, and has led the economic growth. Agricultural e-commerce will be the required production, supply, and marketing information through the Internet to achieve the sharing of information resources, and promote the development of rural economy. Both have a common purpose, but their own development, can not be mutually beneficial and win-win. In this paper, the characteristics of rural tourism e-commerce and agriculture e-commerce are analyzed, and the combination of the two is found. The three modes are proposed: the dominant mode of rural tourism electronic commerce, the dominant mode of agricultural e-commerce and the common driving model. This paper is to explore the development path of the mutual promotion and coordinated development of the rural economy, to boost the development of rural economy.