Evaluating the effects of six alcohol-related message frames on emotions and intentions: The neglected role of disgust

被引：19

作者：

Collymore, Natalie N. ^{[1
]}

McDermott, Mark R. ^{[1
]}

机构：

[1] Univ East London, London, England

来源：

JOURNAL OF HEALTH PSYCHOLOGY | 2016年 / 21卷 / 09期

关键词：

alcohol; disgust; fear; framing; intentions; FEAR APPEALS; HEALTHY BEHAVIOR; AVOIDANCE; ATTITUDES; PREVENTION; IMPACT; ANGER;

D O I：

10.1177/1359105314567910

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

A total of 120 18- to 56-year-olds, divided into six groups containing equal numbers of men and women, were shown a textual message and associated photograph featuring alcohol-related behaviour. Subsequently, questions were answered about intentions to reduce consumption, to drink moderately and how positive and negative the messages made participants feel. Loss-framed messages, in particular those featuring health-related disgust, were the most effective for increasing intentions to reduce alcohol intake. In conclusion, studies have over-focused on fear-loss frames, neglecting the utility of disgust-loss frames in health messages. This study suggests that disgust-loss frames deserve equivalent attention.

引用

页码：1907 / 1917

页数：11

共 51 条

[41] The strategic use of gain- and loss-framed messages to promote healthy behavior: How theory can inform practice [J].