Drive for Muscularity and Conformity to Masculine Norms Among College Football Players

With sociocultural norms in American culture suggesting that muscularity is associated with masculinity, men often strive for a muscular physique. Because the psychological research on this drive for muscularity has focused primarily on negative outcomes, our mixed-method study intended to assess the contextual nature of this dynamic by examining muscularity within a functional context (e. g., sport). We assessed the experiences of 197 college football players who operate in this "masculinized" context (e.g., Richman & Shaffer, 2000) where muscularity is viewed functionally (i.e., maximizing athletic performance, minimizing injuries). Quantitative results indicated that athletic identity and certain traditional masculine norms (i.e., risk taking, emotional control, primacy of work) were significantly related to the drive for muscularity among college football players. Qualitative results indicated that football players primarily cited reasons for their desire to be muscular that were related to athletic functioning, while also acknowledging social benefits of external gratification (e. g., physical appearance, conformity, sex appeal) that are more prominent in the drive for muscularity literature. Results of this contextual examination were interpreted within existing theoretical frameworks of social comparison theory, masculinity socialization, and drive for muscularity.