The influence of top management team attention patterns on global strategic posture of firms

Drawing upon the managerial cognition and the upper echelons perspectives, this study proposes that the cognitive capabilities of top executives significantly affect globalization efforts. Specifically, the study suggests that managerial attention patterns or the cognitive processes of I noticing and constructing meaning' about the environment influence strategic posture of firms. Based on a longitudinal sample of U.S. firms operating in technologically intensive industries, the results indicate that firms were more likely to develop an expansive global strategic posture when their top management paid attention to the external environment and considered a diverse set of elements in this environment. On the other hand, firms led by top management that paid more attention to the internal environment were less likely to be global. Copyright (c) 2005 John Wiley & Sons, Ltd.