Eye Tracking Technique for Product Information Provision

This paper is about the study of the design of the product information provision system using eye tracking, which helps users in deciding over purchase of the product, with a system to provide product information that the user needs by tracking eye gaze of the user via Smart phone. The system provides the user with information of the product that attracts the user's eye, by means of users' eye tracking, user information confirmation using face recognition and user's preference for product. Therefore, once it is determined that the user requires a product, the server sends the product information stored in the product information database to the user's Smart phone to provide information the user requires. The customer, provided with product information in real time, can purchase the product that he/she wants efficiently, and avoid excessive consumption with accurate product information.