We agree with the basic premises of Hofmann, Friese and Wiers' (2008) article-that much health behavior is neither reasoned nor planful, and that dual-processing models are particularly effective at explaining and predicting such behavior. However, we do have a somewhat different perspective on what dual processing is, especially as it applies to health risk behavior. That perspective is outlined here.
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[1]
[Anonymous], 2007, Social neuroscience: Integrating biological and psychological explanations of social behavior