Internet of Things in Digital Marketing and Data Security Concerns

被引：0

作者：

Arkhipova, Nadezhda ^{[1
]}

Gurieva, Madina ^{[2
]}

机构：

[1] Russian State Univ Humanities, Moscow, Russia

[2] Russian State Univ Humanities, Dept Mkt & Advertising, Moscow, Russia

来源：

PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON JUDICIAL, ADMINISTRATIVE AND HUMANITARIAN PROBLEMS OF STATE STRUCTURES AND ECONOMIC SUBJECTS (JAHP 2018) | 2018年 / 252卷

关键词：

digital marketing; Internet of Things; Industrial Internet of Things; Consumer Internet of Things; data security;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

The article analyzes certain aspects of the Internet of Things (IoT), the role it plays in industrial and consumer spheres, and the implications of IoT for marketers. Numerous applications of IoT are changing the everyday life of consumers and also provide huge amounts of data available for marketing analysis. However, the possibilities of IoT are accompanied by certain risks including an unauthorized access to and the use of personal information. New regulation concerning data protection is coming into force in Europe, which will concern not only European companies.

引用

页码：262 / 265

页数：4

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