Relations between implicit and explicit measures of attitudes and measures of behavior: Evidence of moderation by individual difference variables

被引:91
作者
Conner, Mark T. [1 ]
Perugini, Marco
O'Gorman, Rick
Ayres, Karen
Prestwich, Andrew
机构
[1] Univ Leeds, Inst Psychol Sci, Leeds LS2 9JT, W Yorkshire, England
[2] Univ Essex, Colchester CO4 3SQ, Essex, England
[3] Univ Kent, Canterbury CT2 7NZ, Kent, England
关键词
implicit measures; attitude; behavior; moderators; predictive validity;
D O I
10.1177/0146167207309194
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
The moderating role of individual difference variables (Self- Reported Habit Index [SRHI], Need for Cognition [NFC]) on relationships between implicit (Implicit Association Test [IAT], Extrinsic Affective Simon Test [EAST]) or explicit measures of attitude and behavior is assessed in two studies. A dissociation pattern is found on self-report diary measures of behavior. In Study 1, the EAST-behavior relationship is moderated by SRHI; explicit measures of the attitude-behavior relationship are moderated by NFC. In Study 2, the IAT-behavior relationship is moderated by SRHI; explicit measures of the attitude-behavior relationship are moderated by NFC. Higher levels of SRHI and NFC are associated with stronger relationships between the implicit or explicit measures of attitude and the measure of behavior. In Study 2, the SRHI x IAT interaction is replicated for an objective behavior measure. Implications for understanding the relationship between implicit and explicit measures of attitudes and measures of behavior are discussed.
引用
收藏
页码:1727 / 1740
页数:14
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