Opportunities for digital printing in packaging

The world of packaging is a complex and diverse one. There are countless packaging applications, substrates and converting processes. Nevertheless, there can be little doubt that the world of package printing is undergoing quite dramatic change. New demands of multinational brand owners and large retail groups, experiencing intensifying competition, rising customer sophistication and fragmentation, and converging product performance. Product life cycles are shrinking, and demand is becoming less and less predictable. In such an environment, delivery performance and customer service are becoming as critical - as product performance and brands. One of the most significant evolutions in the packaging printing over the past few years, reacting to these packaging buyers demands, is the move towards complete digitalization of workflow and pre-press production - direct to plate production, direct-to-press and digital printing.