POLITICAL DISCOURSE AS A RHETORICAL CONSTRUCTION OF THE WORLD

With reference to the classification of various faces of power (Bachrach and Baratz 1963), this paper discusses the functions of language and argumentation as a rhetorical strategy of making political discourse. Rhetoric with its long-lasting history is considered as a broad. cultural process, in which the rules of public address and effective persuasion operate. In the paper the existence of a face of power is proposed, which in connection with mass media is based on spreading information shared in private by means of various tools of recording, tapping, bugging and monitoring of unofficial talks and meetings of persons in public life.