Research on E-commerce Website Evaluation on the basis of Factor Analysis and Cluster Analysis methods

被引：0

作者：

Zhang, Xinlan ^{[1
]}

Zhang, Xin ^{[1
]}

Zhai, Xiaoqing ^{[1
]}

Lian, Peiyuan

机构：

[1] China Univ Geosci, Sch Econ & Management, Wuhan 430074, Peoples R China

来源：

NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III | 2010年

关键词：

E-commerce sites; Factor analysis; Cluster analysis; evaluation;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

As a platform to interact directly with users, the e-commerce site is in a key position in e-commerce environment. In order to achieve an objective evaluation of e-commerce sites, this paper uses real-time monitoring tools, and adopts factor analysis and cluster analysis the two methods to evaluate 20 domestic e-commerce sites. Based on the evaluating and analyzing results of the various e-commerce sites, the paper makes recommendations to improve the quality of e-commerce sites.

引用

页码：1001 / 1008

页数：8

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