The relationship between enterprise soft power and competitiveness

被引：41

作者：

YANG Xia ^{[1
]}

JIANG Tao ^{[1
]}

机构：

[1] Zhejiang Univ, Sch Management, Hangzhou 310058, Zhejiang, Peoples R China

来源：

PROCEEDINGS OF THE NINTH WEST LAKE INTERNATIONAL CONFERENCE ON SMALL AND MEDIUM BUSINESS (WLICSMB) | 2008年

关键词：

soft power; resources; capability; competitiveness; competitive advantage; identity;

D O I：

10.1145/1376616.1376655

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The paper explores the essence of the concept of business company soft power and the relationship with its competitiveness, analyzes the background in which the concept was forwarded and its impact on traditional management concept, especially the impact over advantage in business competition.

引用

页码：353 / 357

页数：5

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