Research on the Cigarette Brand Competitiveness Promotion Strategy Based on Coordination Marketing

Follows the "double ten" strategic advancement vigorously, "order form ordering" the reform to extend thoroughly as well as the FCTC comprehensive implementation, the cigarette enterprise is facing a more stern challenge, how promotes the cigarette brand competitiveness consolidated market niche to appear especially urgent effectively, but the industry and commerce coordination marketing is an effective measure exactly. This article in the brief review profession industry and commerce coordination marketing's implementation background's foundation, has promulgated the cigarette product brand competitiveness six essential factors, has given take the industry and commerce coordination marketing as basic point promotion cigarette product brand competitiveness certain strategies.