Intellectual Capital Factors In Enhancing Competitiveness of Retail Network

被引：0

作者：

Arenkov, Igor A. ^{[1
]}

Salikhova, Iana Y. ^{[1
]}

Ivanova, Dinara V. ^{[2
]}

Smirnov, Sergey A. ^{[2
]}

Rudenko, Marina N. ^{[3
]}

机构：

[1] St Petersburg State Univ Econ, 21 Sadovaya St, St Petersburg 191023, Russia

[2] St Petersburg State Univ, 7-9 Univ Skaya Nab, St Petersburg 199034, Russia

[3] Perm State Univ, Bukireva St 15, Perm 614990, Russia

来源：

EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT THROUGH VISION 2020 | 2019年

关键词：

intellectual capital; competitiveness; retail company; PERFORMANCE;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

The aim of the paper is to identify the factors of intellectual capital which influence on the competitiveness of retail company. To reach this goal the quantitative survey was conducted under the example of retail company Lenta Ltd. The results of the survey include the factors of IC related to firm's competitiveness: sales staff training program, supplier relationships, product management. The findings were based on the results of empirical research whose data were analyzed by descriptive statistics, cluster analysis and analysis of variance.

引用

页码：2571 / 2574

页数：4

共 12 条

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