Surviving the Covid-19 Pandemic: The Role of Digital Innovation and Transformation

The Covid-19 pandemic, by effecting businesses, is inciting inter- and intra-organizational challenges requiring firms to adopt and/or adapt approaches that facilitate in managing business operations. Confronting such epidemic and its related challenges are importantly based on efficient internal and external collaboration. Inter-organizational trust is also becoming fragile particularly in uncertain situations such as current pandemic. Therefore, firms are struggling to even survive as their whole supply chain has erupted and lacking trust on external partners. In such circumstances, digital transformation is preparing organizations to address these issues and can support them to provide the opportunities to cope up and bounce back. This means that digital innovation and transformation seem to be playing a crucial role in recovering from the effect of Covid-19. Therefore, this paper taps on the topical issue of the varying impact of Covid-19 on internal and external operations of firms and how digital innovation and transformation play a critical role to keep-up with 'new normal' routines.