An Investigation of Safety in Tourism: An Experience of Young Tourists in Bangkok, Thailand

被引:4
作者
Jariyachamsit, Sakul [1 ]
机构
[1] Suan Sunandha Rajabhat Univ, Bangkok, Thailand
来源
7TH WORLD CONFERENCE ON EDUCATIONAL SCIENCES | 2015年 / 197卷
关键词
Experience; Young International Tourists; Service Quality; Perceptions;
D O I
10.1016/j.sbspro.2015.07.571
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
The purposes of this research were to investigate the vitality of five perceptions of service quality from young international tourists who visited Bangkok, Thailand during the first quarter of 2014. The independent variables included gender, age, levels of education, occupation, and income while the dependent variables included the respondents' comments and opinions on the service provided by employees in Thai tourism. A simple random sampling method was utilized to get 400 respondents. The respondents were both male and female in the same proportion but most were between 21-25 years old. Most were married with a undergraduate degree. The average income of the respondents was between $10,001-15,000. The findings revealed that the majority of respondents came to Thailand for the first time and spent up to 30 days in Thailand and preferred to travel at least once a year. The five service perceptions by the international tourists in descending order according to mean were reliable employees, neat and clean employees, polite employees, competent employees and timely employees. (C) 2015 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
引用
收藏
页码:1931 / 1935
页数:5
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