Augmented Reality and its Application in Tourism Marketing

被引：0
|
作者：
Blahut, Dusan [1 ]
机构：
[1] Univ Ss Cyril & Methodius, Fac Massmedia Commun, Trnava, Slovakia
来源：
POPRAD ECONOMIC AND MANAGEMENT FORUM 2019 | 2019年
关键词：
augmented reality; tourism; marketing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The new millennium brings the boom of modern technologies that offer new potential. Intersectionof so called smart devices, Internet expansion, many mobile applications provide ideal conditions for the development of many areas, especially in tourism. In our contribution, we will describe one of the trend technologies, which strengths can help tourism. Augmented reality enriches the perceived reality with a unique experience. Sightseeing in cities, towns, visits of ruins or natural monuments etc. All these gain a new dimension and added value to today's, modern, human.
引用
收藏
页码：312 / 318
页数：7
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