Analysis of the Business Models of Undergraduate E-Commerce Start-ups

被引：0

作者：

Shi Yongchuan ^{[1
]}

机构：

[1] Wenzhou Univ, Entrepreneurship Coll, Wenzhou, Zhejiang, Peoples R China

来源：

2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (MSE 2010), VOL 5 | 2010年

关键词：

Undergraduates; E-Commerce; Internet Companies; Entrepreneurship; Business Model;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

Issues relating to the unemployment rate of university graduates have become increasingly prominent. Internet companies focusing on e-commerce have become a new avenue and new platform to resolve such university graduate unemployment issues. This article begins with an analysis of the key characteristics of and main issues faced by, undergraduate e-commerce start-ups in China. This article will then analyse the feasibility of undergraduates utilizing e-commerce to start businesses and provide a summary of several different business models of undergraduate e-commerce start-ups, which will serve as a guide to undergraduate entrepreneurs.

引用

页码：528 / 531

页数：4