How did the sport make you feel? Looking at the three dimensions of emotion through a gendered lens

Emotional responses to mediated messages are dependent on the viewer and the content of the message. In this experiment, self-reported emotional responses of undergraduate females (N=43) to gendered sports portrayals featuring male and female athletes were measured on the self-assessment mannikin. Female viewers felt more positive, aroused and dominant while watching sports broadcasts featuring female athletes rather than broadcasts featuring male athletes. These finding suggest that female viewers have these emotional responses due to the fact that these female athletes are surpassing the expectations their participation held in a traditionally masculine area. Also, feelings of positivity and arousal toward male athletes participating in feminine sports shows an acceptance of male athletes exhibiting characteristics traditionally thought exclusive to females.