Using Episodic Future Thinking to Pre-Experience Climate Change Increases Pro-Environmental Behavior

Research has found that many people view climate change as a psychologically distant, future threat, which leads them to be less motivated to engage in pro-environmental behavior. Engaging in episodic future thinking (EFT; projecting the self into the future to pre-experience future events) may facilitate the perception of future events as psychologically close, thereby increasing the perceived risk associated with those events. Therefore, engagement in EFT regarding climate change-related risks should induce higher risk perceptions and lead to acting pro-environmentally. In two experiments, we demonstrated that engaging in EFT to pre-experience climate change-related risk events was associated with a higher level of risk perception and a greater tendency toward pro-environmental behavior, including energy-saving use of air-conditioning (Experiment 1), willingness to participate in beach cleaning (Experiment 2), and choice of a meal with lower environmental impact (Experiment 2). The current research provides experimental evidence for an innovative approach to improving public engagement with climate change.