ADDRESSING THE PROBLEM OF INFORMATION QUALITY FROM THE ONLINE ENVIRONMENT OF E-COMMERCE BY USING SEMANTIC WEB TECHNOLOGIES

This paper presents an approach to the problem of information quality in the online environment of e-commerce. We took into consideration the online environment of e-commerce to identify some determinants of information quality considered from the perspective of online buyers. We realized an online questionnaire which analyzes the factors that affect the information quality. We found that, for the online buyer, the meaning of product's characteristics, the importance of product's characteristics, and the meanings of product's price are the main factors. Therefore, we addressed the problem of meaning by using semantic web technologies and we present in this article our approach. Our study's results help the e-commerce vendors, responsible with assuring the quality of information provided to their buyers.