Corporate Social Responsibility and Hotel Employees' Organizational Citizenship Behavior: The Roles of Organizational Pride and Meaningfulness of Work

The corporate social responsibility (CSR) literature documents inconsistent results regarding the relationship between CSR and employees' organizational citizenship behavior (OCB). Additionally, few empirical studies examine the mediating factors explaining how employees' CSR perception affects their attitudes and behaviors. Thus, we propose an extended M-R model linking hotels' CSR activities, employees' perceived meaningfulness of work and organizational pride, and organizational citizenship behavior. We recruited 363 Chinese hotel employees in Guangzhou for our sample and employed partial least squares structural equation modeling for our analysis. The results showed that CSR practices benefiting both internal (i.e., employees) and external stakeholders (i.e., community and customers) positively influenced employees' organizational pride. However, only CSR activities benefiting customers significantly affected employees' perceived meaningfulness of work. CSR influenced employees' OCB through meaningfulness of work and organizational pride. The findings provide hotel management insights regarding the development of CSR initiatives to enhance employees' organizational attitudes and work performance. The study limitations are that the survey methodology has weaknesses and that we do not consider the influence of corporate culture on OCB.