Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience

被引：1

作者：

Lee, Dongmin ^{[1
]}

Jeong, Haeyoung ^{[2
]}

Cho, Jongpyo ^{[1
]}

Jeong, Jaeseok ^{[3
]}

Moon, Junghoon ^{[1
]}

机构：

[1] Seoul Natl Univ, Program Reg Informat, Food Business Lab, Seoul 151742, South Korea

[2] Gallup Korea, Int Market Res Div, Seoul 110054, South Korea

[3] Kyung Hee Univ, Grad Sch Pan Pacific Int Studies, Yongin 446701, South Korea

来源：

INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW | 2015年 / 18卷 / 02期

关键词：

t-commerce; online grocery shopping; Internet Protocol Television; compatibility;

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

The main goal of this study is to investigate the willingness to adopt t-commerce for grocery shopping in South Korea. This study endeavors to recognize existing differences among consumer behaviors based on e-commerce experience. The sample was divided into two groups: one group with online grocery shopping experience and one group without online grocery shopping experience. The groups were compared to identify differences in willingness to adopt t-commerce as a new shopping medium. The two groups showed different motivations for t-commerce-based grocery shopping based on their previous shopping experience.

引用

页码：1 / 16

页数：16

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